Archive for June, 2010
8 Tips to gain credibility in your email marketing campaigns
email_ marketing know that email marketing is one of the best ways to gain the confidence of our prospects and customers, but to further this purpose; we can make some small improvements to enhance and consolidate these credibility.
1. Welcome Message
it is interesting that you spend in each of your campaigns a single message of welcome, that’s always well received by subscribers.
2. Include a valid mailing address
although professional auto responder services is mandatory to include a postal address in each email, many do not use a valid address. In another type of auto responder is not mandatory it is recommended to include it.
3. Include a return address
many send their emails without an email address where you can respond; this is something very far away and away from you to your subscriber.
4. Delivers what it promises and more
before the signing, many gifts and promise and promise specific information and then do not comply with what was said. This obviously undermines your credibility. If you also provide your subscribers what they promised to give something else without warning, I thank you very much. The positive surprise effect has great power.
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