Create and value free, key internet business
give value is a fundamental key in Internet marketing, if there is one thing that has made great many online businesses and many websites, has been the fact of creating value, to give something valuable for free. Big business online offered (offered) and information services for free, and formed the foundation where they built after their business and revenue alternatives.
Consider this for a moment without focusing on internet, but in general, and then connect to the internet to see the true dimension of this concept …
If you for example have a product you sell for example a massage … you bought trip to China and a number of massage tables based on traditional Chinese medicine … what would be the best way to sell these beds? Yes, that is … giving to try free for a long time would there be other promotion more powerful?
Maybe it can not do it you can not cover that this promotion requires (local, store, staff explaining the use of stretchers, etc), but certainly if you could do this would be the best promotion … prove people stretchers free, would leave happy, try them again and recommend it to others who also tested stretchers. In a few months everyone in your area (and go spreading) would know the wonderful massage beds of China that you sell. The business is running, now only a matter of selling and offer such new products or services related or complementary to your customers happy.
Well, back to internet … what is the problem with this type of promotion? Why do people not offer its service or products for free? Well, first perhaps because not even have ever thought and second by the high cost that this entails. Well, internet has no such problem. On the internet you can build a business, to offer a product or a service for a very low initial cost, and can make this cost does not increase greatly if you take advantage of technology and automate your actions … this way you can offer something of value free then build your business and your income from the free value also is giving you an amazing promotion and I is consolidating as a mark or reference.
The clearest example, one of the most powerful internet companies… Google. Free Google is a search engine that also offers many other services free. Worldwide, millions of people use Google search to make their searches and to access any website for free. Who does not know Google? Who does not trust Google? Almost everyone (I said almost).
Well then below this great brand and this search engine (say the best for a short time), there is a business system that generates millions of dollars … how? Offering value-free, offering something of value free, and from there to sell their services. And what do you think of Facebook and much other big business over the internet? More of the same.
An example at least … something small … if you are an author and you have a book to sell, of course not going to give it for free because you do not have anything to sell, but if you’re a productive author, maybe if you can launch a digital version free of any other book you’ve written … even the same one that you want to sell now with the simple aim to let you know for your future publications. Or if this book is a novel for instance, you can create a blog or website where you offer free weekly short stories. What you lose in giving your book for free? The work of a whole year to write … and you earn? … You know hundreds of people in the future you have in mind when visiting the library or surfing the internet looking for something related to your work.
Moreover, any sale, any business that you do will always be more welcome and accepted by people if it comes in advance with something of value that sparks your interest free for you and your prophets and unzip the pocket of your customers.
What about the advertising business? More of the same, if you want to sell ad space on your website prepares free value content to attract people to your site and from that publicity.
It does not matter what you do, if your business is large or small, if your niche is broad or very specific, the Internet is the best way to let you know is offering free value, something of value (content, services, manuals, guides, etc …) free. If what you value and is offering free, everything will be fine … and the more the higher value of your flights.
What is the problem of all this it is how could it be otherwise? Because the internet is full of free stuff without value, there are many “virtual garbage.” And what is the solution that is also how could it be otherwise since there is a problem? The solution lies in ourselves, we will put the criterion of what is worthwhile and what is not, and the test for many makes great brand, a business or website. And we return to the top … if you give something of value, real value for free, people will recognize you and you will be assessed positively, could not be otherwise.